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临沂芝麻墩街道:打造机关文明建设 提升发展凝

2019-08-23 06:19 来源:风讯网

  临沂芝麻墩街道:打造机关文明建设 提升发展凝

  第三,中方不会被任何所谓军舰军机吓倒,只会更加坚定地采取一切必要措施捍卫国家主权安全,维护南海地区和平稳定。据英国《卫报》5日报道,工会和权益组织爆料说,Gap和HM亚洲制衣工厂的女工遭侵害是常态,她们为赶订单没日没夜地辛苦劳动,还经常遭到体罚和性侵。

在春夏季,全省每月的降水量均在100——150毫米,丰沛的降水不仅使全省山区的溪水长流不断,山泉终年不竭,同时晴雨的变幻使得喀斯特美景变幻多端,如同仙境。有资料记载,核心区宽500米、长1000米。

  是中国成立最早的门户网站之一。不过,今年4月份,央行实施降准并置换部分存量MLF,当月及5月份,央行均只对到期的MLF进行等量续作。

  此后她更加离不开瑜伽,身材不但愈发匀称修长,皮肤也棒棒的。水博园在上海西南角的黄浦江边,属闵行区马桥镇,单程轨交加公交约2小时。

新浪美股讯北京时间6日彭博社报道,在绝大多数的大企业里,百万(美元)富豪无外乎是高管、要员以及有着博士头衔的技术大牛。

  牛杂、鸡蛋仔、台式手抓饼、海南鸡饭、刨冰、日式手卷等应有尽有,几乎档档都是平靓正之选。

  朱国平悉心照料的时候,总为它担忧,可这一天终于还是到来。进入五月,天气就开始慢慢热起来,夏天即将来临,春天还拖着一点尾声,各种花儿也卯足了劲,抓紧这最后的春光,一一绽放。

  从空中看,这片建筑与周围的居民区格格不入。

  她说:“再次在镜子里看到自己感觉很奇怪,一开始我都没认出我是谁。中华网不保证为向用户提供便利而设置的外部链接的准确性和完整性。

  2确认了MLF继续作为基础货币投放重要工具的地位过去较长一段时间,面对存量MLF到期,央行通常会进行超额续作,在对到期MLF进行滚动操作的同时,释放一定量的增量流动性。

  警犬转行搜救犬成都搜救犬队的“建队元老”“天府”不是一条四川本地犬,这只黑色的拉布拉多来自沈阳,最初是一条警犬。

  台军“关指部”指挥官赖荣杰少将称,从淡水河口至关渡大桥仅约8公里,至蔡办大楼等台湾“政经中枢”只有22公里,若台军不能坚守这道防线,让解放军兵力“长驱而入”,后果将“不堪设想”,因此关渡大桥是台军死守的“最后一道防线”。[{"id":"1","onlinetime":"2016/07/0100:00:00$2016/08/0100:00:00"},{"id":"3","onlinetime":"2016/04/1200:00:00$2016/07/0100:00:00"},{"id":"4","onlinetime":"2016/04/1200:00:00$2016/07/0100:00:00"},{"id":"5","onlinetime":"2016/06/0100:00:00$2016/06/2600:00:00"},{"id":"6","onlinetime":"2016/04/1200:00:00$2016/07/0100:00:00"},{"id":"7","onlinetime":"2016/06/2600:00:00$2016/07/1800:00:00"},{"id":"8","onlinetime":"2016/07/1800:00:00$2016/08/0900:00:00"},{"id":"9","onlinetime":"2016/06/1700:00:00$2016/08/3100:00:00"},{"id":"12","onlinetime":"2016/07/0600:00:00$2016/08/0600:00:00"},{"id":"13","onlinetime":"2016/08/0900:00:00$2016/08/3023:59:59"},{"id":"14","onlinetime":"2016/07/2717:30:14$2016/08/2723:59:59"},{"id":"16","onlinetime":"2016/08/3100:00:00$2016/09/3023:59:59"},{"id":"17","onlinetime":"2016/09/1500:00:00$2016/09/3023:59:59"},{"id":"18","onlinetime":"2016/09/0500:00:00$2016/09/1623:59:59"},{"id":"19","onlinetime":"2016/09/1900:00:00$2016/09/2323:59:59"},{"id":"20","onlinetime":"2016/10/0100:00:00$2016/10/3023:59:59"},{"id":"21","onlinetime":"2017/06/2300:00:00$2099/12/3123:59:59"},{"id":"22","onlinetime":"2016/09/2600:00:00$2016/10/2623:59:59"},{"id":"23","onlinetime":"2016/10/1800:00:00$2016/10/3023:59:59"},{"id":"24","onlinetime":"2016/11/0100:00:00$2016/12/0123:59:59"},{"id":"25","onlinetime":"2016/11/0100:00:00$2016/12/0123:59:59"},{"id":"26","onlinetime":"2016/11/0100:00:00$2016/11/1123:59:59"},{"id":"27","onlinetime":"2016/10/1800:00:00$2016/10/3023:59:59"},{"id":"28","onlinetime":"2016/12/1300:00:00$2017/02/2023:59:59"},{"id":"29","onlinetime":"2016/12/2817:28:32$2017/01/2823:59:59"},{"id":"30","onlinetime":"2016/12/0100:00:00$2016/12/1223:59:59"},{"id":"31","onlinetime":"2016/12/0200:00:00$2016/12/1223:59:59"},{"id":"32","onlinetime":"2016/12/1317:33:15$2017/01/1323:59:59"},{"id":"33","onlinetime":"2016/12/2211:19:01$2017/12/2211:19:03"},{"id":"34","onlinetime":"2016/12/2211:19:01$2017/12/2211:19:03"},{"id":"35","onlinetime":"2017/02/1614:19:45$2017/03/1523:59:59"},{"id":"36","onlinetime":"2017/03/1700:00:00$2017/03/3123:59:59"},{"id":"37","onlinetime":"2017/03/1700:00:00$2017/03/3123:59:59"},{"id":"38","onlinetime":"2017/03/0100:00:00$2017/04/0123:59:59"},{"id":"39","onlinetime":"2017/03/0100:00:00$2017/04/0122:59:59"},{"id":"40","onlinetime":"2017/04/0100:00:00$2017/04/2123:59:59"},{"id":"41","onlinetime":"2017/04/1200:00:00$2017/05/1223:59:59"},{"id":"42","onlinetime":"2017/04/2200:00:00$2017/05/1523:59:59"},{"id":"43","onlinetime":"2017/04/2200:00:00$2017/05/1523:59:59"},{"id":"44","onlinetime":"2017/05/2200:00:00$2017/06/2223:59:59"},{"id":"45","onlinetime":"2017/05/2200:00:00$2017/05/2923:59:59"},{"id":"46","onlinetime":"2017/06/0100:00:00$2017/07/0123:59:59"},{"id":"47","onlinetime":"2017/07/2000:00:00$2017/08/1923:59:59"},{"id":"48","onlinetime":"2017/09/0115:00:00$2017/09/3015:00:00"},{"id":"49","onlinetime":"2017/10/0100:00:00$2017/10/1923:59:59"},{"id":"50","onlinetime":"2017/10/0100:00:00$2017/10/1923:59:59"},{"id":"51","onlinetime":"2017/08/1800:00:00$2017/08/3123:59:59"},{"id":"52","onlinetime":"2017/08/1800:00:00$2017/09/1823:59:59"},{"id":"53","onlinetime":"2017/08/1800:00:00$2017/09/1723:59:59"},{"id":"54","onlinetime":"2017/09/0100:00:00$2017/09/2923:59:59"},{"id":"55","onlinetime":"2017/11/1200:00:00$2017/12/1223:59:59"},{"id":"56","onlinetime":"2017/10/2000:00:00$2017/11/1123:59:59"},{"id":"57","onlinetime":"2017/11/0200:00:00$2017/11/1200:00:00"},{"id":"58","onlinetime":"2018/03/1600:00:00$2018/04/0823:59:59"},{"id":"59","onlinetime":"2018/03/1600:00:00$2018/04/0823:59:59"},{"id":"60","onlinetime":"2017/11/2700:00:00$2017/12/2723:59:59"},{"id":"61","onlinetime":"2017/11/2700:00:00$2017/12/2723:59:59"},{"id":"62","onlinetime":"2018/01/0415:00:00$2018/01/1723:59:59"},{"id":"63","onlinetime":"2018/01/1800:00:00$2018/02/1823:59:59"},{"id":"64","onlinetime":"2017/12/2116:01:03$2018/01/2123:59:59"},{"id":"65","onlinetime":"2018/01/1815:31:34$2018/02/1823:59:59"},{"id":"66","onlinetime":"2018/03/0500:00:00$2018/03/1500:00:00"},{"id":"67","onlinetime":"2018/03/1600:00:00$2018/04/0800:00:00"},{"id":"68","onlinetime":"2018/03/0900:00:00$2018/04/0923:59:59"},{"id":"69","onlinetime":"2018/04/0900:00:00$2018/05/0823:59:59"},{"id":"70","onlinetime":"2018/04/0810:16:57$2018/05/0400:00:00"},{"id":"71","onlinetime":"2018/04/0810:17:46$2018/05/0400:00:00"},{"id":"72","onlinetime":"2018/04/1900:00:00$2018/05/0223:59:59"},{"id":"73","onlinetime":"2018/05/0400:00:00$2018/05/1623:59:59"},{"id":"74","onlinetime":"2018/05/0200:00:00$2018/05/1623:59:59"},{"id":"75","onlinetime":"2018/05/2817:25:35$2018/06/2823:59:59"},{"id":"76","onlinetime":"2018/05/2817:26:43$2018/06/2823:59:59"},{"id":"c_ph_tujia_h","onlinetime":"2018/01/2418:00:00$2018/12/3123:59:59"},{"id":"c_ph_lipinplus_l","onlinetime":"2017/04/2110:38:46$2017/04/2800:00:00"}]

  

  临沂芝麻墩街道:打造机关文明建设 提升发展凝

 
责编:
首页 > 中国财经 > 产业经济 > OPPO与vivo如何在竞争中实现“双雄崛起”

OPPO与vivo如何在竞争中实现“双雄崛起”

中国金融信息网2019-08-2316:13分类:产业经济
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核心提示:2016年最火的国内手机绝对是OPPO、vivo两兄弟,市场份额的突飞猛进,让OPPO、vivo在行业的一片诧异声中成为了当红辣子鸡。2017年1月份,OPPO、vivo月销量分别为835万和728万部,市场份额为17.1%和14.9%,同比增幅均在13%,领跑整个行业。

杭州(CNFIN.COM / XINHUA08.COM)--2016年最火的国内手机绝对是OPPO、vivo两兄弟,市场份额的突飞猛进让OPPO、vivo在行业的一片诧异声中成为了“当红辣子鸡”。2017年1月份,OPPO、vivo月销量分别为835万和728万部,市场份额为17.1%和14.9%,同比增幅均在13%,领跑整个行业。

事实上,OPPO和vivo同属步步高旗下,走的路基本也一致,但现在已经彼此完全独立。步步高从2004年开始做手机,2001年之前一直不愠不火,2011年,步步高通信科技为旗下的智能手机推出了一个新的商标——“vivo”,经过几年的发展,逐步有意识的取掉步步高标识后,就成了目前的维沃移动通信有限公司。至此,OPPO和vivo正式碰面了。

OPPO和vivo(以下简称O/V)两家公司既有共同的基因,又存在竞争关系,独特的“段氏文化”给了他们相同的骨骼。OPPO和vivo之间的相互竞争,带来的不是胜者为王败者为寇,而是各领风骚。

首先,O/V的竞争促进了销量的增长。没有竞争就没有积极性,O/V属于实力相当的对手,对于市场经济而言,来自同行的竞争,会促使公司上下想方设法地给产品更新换代,更适应客户需求,增加各自销量;其次,O/V竞争充分利用了商圈理论,OPPO和 vivo的线下实体店几乎总是开在一起做邻居,抱团的原因在于形成一个小型商圈,吸引线下消费者前去选购,给消费者提供充分的选择,正如餐饮业的肯德基和麦当劳。最后,O/V竞争促进技术的创新,酷6网的创始人李善友说过:“内部竞争不是浪费资源,没有竞争就意味着创新的死亡”。马化腾也说,“在面对创新问题上,我的经验是要允许适度浪费”。两者在近几年的创新成果也很卓著,在过去的的巴塞罗那第23届世界移动通讯大会上,O/V双双放出大招,同秀黑科技。OPPO正式发布全国首创的“5倍无损变焦”技术,vivo则抢先布局5G高地,发布了在高功率终端领域的自主研究成果。

前文描述了O/V互相竞争带来的战略性收益,接下来分析O/V在竞争激烈的手机市场如何成功抢占市场份额,成为佼佼者。

第一,企业文化的深入贯彻。O/V从步步高独立出来,企业文化大抵相似,都坚持“低调做人,高调做事”,以“本分”作为公司文化精髓。步步高不是资本驱动型公司,所以步步高不打没有准备的帐,公司坚持健康发展,没有股票上市,O/V也保持初心,始终围绕“做出好的产品,服务消费者”的理念。

第二,自力更生,旗下产品坚持自主生产。一直以来,把非重点项目设计和研发外包给ODM厂商代工已经是行业公开的秘密,这一方面可以降低成本,另一方面节省时间,赢得产品上市的先机。但是,OPPO和vivo自主生产的传统得到了延续,也正是这种自主生产、产品组装和品质把控,才极大保证了旗下产品的质量可靠性,给他们取得了极高的客户满意度和留存率。数据显示,vivo 33%的换机留存率获得了除苹果外最具“忠诚度”品牌。

第三,找到痛点,准确把握用户基本需求。由于线下渠道的特有模式和步步高时代留给O/V对市场需求和用户需求的准确把握,以及将用户需求转化成产品卖点的能力,让他们的产品与其他手机厂商表现出了完全不一样的品牌调性和传播策略。O/V准确把握了3-6线市场用户对产品性能并不十分在意,而对手机产品的综合体验和美观度更为看重,于是就O/V的产品而言,无论是主打快充、长续航还是音乐等特点,都符合用户需求。在拥有高端配置的同时,O/V价格非常“亲民”,而且OPPO和vivo在线下还拥有大量门店,方便用户进行手机退换和维修,保障消费者利益。

第四,营销为王,不放弃任何一个渠道。O/V通过广告上的大规模营销投入和线下的营销布局让“OPPO音乐手机”和“步步高vivo智能手机”深入人心。线上,广告上O/V抢占湖南卫视所有知名综艺节目,重金聘请当红明星为其代言,以打响品牌,这和当年段永平经营小霸王学习机和步步高点读机的气势如出一辙。O/V借此形成了消费级生态布局,通过预判媒体和投放广告,间接获得投资效应,广告等超前预判媒体投资成为利润第二战场,与产品销售双线齐头并进。线下,O/V利用步步高原来80%的渠道,争夺各种线下广告位免费帮实体店更换带有OPPO和VIVO的路牌当作营销大战的心理战突破口,产生了巨大的品牌势能,以视觉传播成为老百姓眼中的竞争胜利者。(景乃权 浙江大学经济学院副教授、新华社特约经济分析师)

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